Demitasse Creamery is a fictional coffee shop in Geneva, Illinois. The owners requested a new professional logo without conveying cold or corporate. The design needed to reflect quality, caring and commitment. The concept for Demitasse Creamery is a Royal Palace, a place where the richest, most satisfying coffee and ice cream in the area is found. Purple, the chosen color, is the color of royalty. The simple geometric patterns modernize the creamery to the owners liking.