I branded an Italian Bakery & Deli named Virginia Patti’s, after my late grandmother. The idea stems from the typical Italian deli one would find in Kansas City. What makes Virginia Patti’s stand out is the branding. The use of spumoni ice cream colors, similar to the Italian flag, refreshes the shop's packaging. The spoon icon in the logo reflects upon the wooden spoons mothers, aunts, and grandmothers’ use in Italian households. Virginia Patti’s customer market ranges from your next-door neighbor to the businessman on his lunch break to a family member stopping by for a bite to eat.